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About UPPF

About UPPF

UPPF is a global leader in automotive film solutions, trusted in over 85 countries. We specialize in paint protection film and advanced thin-film technology, built around a Golden Ratio: cutting-edge performance paired with real value.

Inside the UPPF USA headquarters and shop in Houston: the lit UPPF shark sign and the install bay
  • 1996track record in automotive film since
  • 85+countries trust UPPF
  • 5offices: USA, Singapore, China, Indonesia, Taiwan
  • 300+PDI partnerships with dealerships by 2016

Who we are

Three things we are built on

Proven record

UPPF was founded by automotive window film veterans whose experience dates back to the 1990s.

Our leadership team blends executives with deep Fortune 500 experience and established entrepreneurs who have built partner networks of more than 1,000 dealers, with car distributor relationships such as BMW, Mercedes and Toyota in Asia.

Our track record in the automotive film industry dates back to 1996.

Smart tech

We specialize in paint protection film (PPF) and advanced thin-film technologies.

We focus on the Golden Ratio: cutting-edge performance at an optimal cost. Rigorous materials science, advanced TPU matrices and our Platicoat™ top coat, inspired by shark denticles, give our films exceptional clarity and durability.

The science behind UPPF

Global reach

Our PDI (pre-delivery installation) experience comes from partnering with premium dealerships, including BMW, Toyota, Mercedes-Benz, Audi and Volkswagen, to protect vehicles from day one.

With offices in the USA, Singapore, China, Indonesia and Taiwan, and leaders who have built and run premium dealer networks across three continents, UPPF combines global reach with local execution.

Dealer programs

From the dealership to everyday driving

We build programs that begin at the dealership level (BMW, Mercedes, Toyota, Honda and more) and continue through everyday driving.

Our leaders have hands-on experience scaling retail sales floors, PDI programs and aftersales operations. That means seamless onboarding, installer confidence and dealer-level standards, training and support in every program, with the heart of a local team.

For installers and dealers

From the shop floor

In the UPPF bay

From UPPF installs and the UPPF bay in Stafford, Texas.

  • Black Chevrolet Corvette Z06

    Clear PPF

    In the UPPF install bay, Stafford, Texas

  • Black Jeep Grand Cherokee

    Clear PPF

    In the UPPF install bay, Stafford, Texas

  • Ferrari

    Clear film on the carbon rear diffuser. Film line not recorded in the footage

    UPPF's own install footage

What we do

Since 1996

A reliable system that delivers exceptional products and service to car owners, while helping our dealer partners grow.

  1. 1996: Our roots

    We redefined the window tint market by launching a premium, high performance film with exceptional clarity at 70% VLT for vehicles.

  2. 2003: Groundbreaking methods

    We introduced a 7-step experiential sales process that lets customers see and feel the film's performance, an industry first. We also pioneered premium, fully equipped outlets and launched an installer training academy.

  3. 2016: Car dealer partnerships

    By this stage we had built a network of 1,000+ dealers and secured 300+ pre-delivery installation (PDI) partnerships with leading dealerships, including Audi, BMW, Mercedes, Toyota and Honda, across multiple countries.

  4. 2017: UPPF at SEMA

    We debuted our paint protection film at SEMA, one of the first brands to bring colored TPU technology to market as a superior alternative to vinyl wraps. We also launched our in-house production facility.

  5. 2020: UltraFilmCut

    As PPF manufacturing became increasingly commoditized worldwide, UPPF shifted its focus toward design and distribution. We released an upgraded UltraFilmCut software and opened our Houston, USA office in 2023.

  6. 2024: Ready to race

    We moved to a more agile business model and opened our Singapore headquarters in 2025 to accelerate global growth, alongside a brand refresh that showcases Platicoat's biomimicry-driven technology.

Join us on this journey

Inspired by nature. Engineered to endure

Shops, dealers and distributors: put UPPF film to work in your bays.

Become a Dealer Request a free sample

Houston, Texas

Our Houston headquarters

The UPPF USA office and install bay are in Stafford, just southwest of Houston. Shops and dealers: contact the team here about training, samples and orders. Call or email before you visit.

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Exterior of the UPPF USA headquarters and shop in Houston with the UPPF sign and the hammerhead shark sculpture over the roll-up door
The building
Overhead view of the UPPF USA install bay in Houston: glass doors, the lit UPPF sign and the roll-up door
The install bay
The lit UPPF hammerhead shark sign on the wall of the UPPF USA bay in Houston
The bay wall sign